Comment by chakintosh
7 days ago
Interesting how it seems now Apple's realized they should have marketed visionOS for Enterprise from the beginning. Nobody was gonna be a $3k AR headset to edit text. The Enterprise is where the use cases are. And now seems Apple has pivoted towards that.
They did, the only people who thought Apple Vision Pro devices were people who intentionally or not were taking the release in bad faith in an attempt to ridicule the device and its price.
Apple has never pretended to be anything other than a luxury goods company, they bang on endlessly about how high end everything they make is, yet people keep acting all surprised pikachu that they’re priced like luxuries and are sometimes aimed at markets that go above the average consumers head.
Then again in the keynote today Apple proudly said Vision Pro was used by "thousands" of companies. So it sounds like it isn't such a success (yet?) in the enterprise either.
Yes, because in 99% of the marketing material from launch, you see it being used by some rando in their living room.
It was very very clearly not aimed at or designed for the average consumer, it’s just that it turns out the people who are not average consumers still have living rooms.