Comment by bravesoul2

Spitballing. Another way to deal with the problem is like what would you do if you had billions of pieces of unstructured data (except for maybe the data being somewhat XML like) and you don't control any of it but you need to make sense of it as (ignoring rounding errors) your only business concern. That company is Google of course.

Maybe let the business units be loose but make the sense making central. Any individual unit can eventually tidy things up (SEO!) but everything will work regardless. The UX effect might be you can't find something decent to watch but that is an entirely different problem solved by not using Netflix and going to the theatre!