Comment by 93po
6 days ago
as far as i can tell there are a million sodas that are extremely close to coca cola and coca cola is still doing just fine
6 days ago
as far as i can tell there are a million sodas that are extremely close to coca cola and coca cola is still doing just fine
Getting off topic, there's an interesting This American Life story about the Coca Cola formula, and why there are many extremely close formulas, but no exact replicas.
[1] https://www.thisamericanlife.org/427/original-recipe
My head canon of the secret recipe is the Kung Fu Panda ending.
Protagonist gets to open the vault of secret formula after decades working their way to the top. Inside is a Coke label with the ingredients part unprinted.
It was always the brand.
Brand takes money to build. IF an employee took the secret to their rich uncle when coke was small, we would not be talking about Coke. Whatever small the formula was.
I think if the extremely close replicas ever threatened Coke's existence, they would sue. Especially if a former employee started it. I think trade secret protection is the only thing that enables a company to operate. Especially small companies, otherwise only large companies can operate. Any employee with a rich uncle can finish the small company off without this protection.
That’s my whole point. They are not using Coke’s formula
But they are using functionally equivalent formulas and Coke is still fine.
if coke did not have deep pockets, it would have gone under without this protection.
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