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Comment by WA

5 days ago

Nintendo and Lego are on the same level when it comes to sue people for trademark violations. There are several cease-and-desist orders against YouTubers for calling no-name bricks legos.

I don't know why, but the US invention "legos" is incredibly grating.

Its like a whole country called spaghetti "basgetti" as kids and just went with it.

  • This is how I feel when I hear or see people use the word “maths”, but I simply accept the cultural differences in language.

    Though I don’t think throwing an “s” on a word to make it plural, even if technically incorrect, is on the same level as “basgetti”. Adding an “s” to words to make them plural, is generally a good rule, there are just some exceptions, and not that many people are deep enough into Lego to know it’s one of those exceptions.

  • "Lego" is Danish origin.

    "leg godt" = "play good"

    ---

    What your word of choice? "Miniature building blocks"?

  • Not really a US invention, pretty sure countless other languages will transform the word the same way. I know mine does, being an agglutinative one.

Off-brand toy bricks are a direct threat to LEGO's bottom line, which is in the business of selling toy bricks, and only has its popularity as a moat.

Copies of old LEGO games floating around online are effectively just free LEGO advertising, so the situation may be quite different here.

  • > only has its popularity as a moat

    From my experience they also have quality as a moat. No budget manufacturers seems to be getting the tolerances Lego is getting. There could be producers that are getting there though, but I don't know them.