Comment by indigo945
5 days ago
Off-brand toy bricks are a direct threat to LEGO's bottom line, which is in the business of selling toy bricks, and only has its popularity as a moat.
Copies of old LEGO games floating around online are effectively just free LEGO advertising, so the situation may be quite different here.
> only has its popularity as a moat
From my experience they also have quality as a moat. No budget manufacturers seems to be getting the tolerances Lego is getting. There could be producers that are getting there though, but I don't know them.