Comment by ssalka

As much as I hate to say it, forcing users to look at ads probably does a decent job of limiting social media time, at least it would for me.

On TikTok you can just swipe through ads when they come up, so lots of people now have built-in muscle memory to auto-swipe every 4th or 5th video, or if they see "Sponsored" in the lower left. If I was instead forced to watch every one of those through to completion, I'd spend a lot less time on there.