Comment by greatgib

In theory, why not, in practice welcome to the world where neutrality of internet explode...

Soon they could decide if your requests come from a specific company IP or networks, because you look suspicious...

In addition, bot fighting was never supposed to be about blocking automatic users but about blocking abusers, like spammers and co. So now it means that bad actor can have a free pass if they pay (with stolen credit cards...)

What I think would have been more fair is to propose rate limiting that would apply the same to everyone, so website should be reasonable in the limit they set for the normal users to not be annoyed. And then, you could pay to be able to have higher rate limit to ressources. That will compensate for the incurred cost to the infrastructure and the website owner. With that cloudflare could be in a good position to controle the rate limit, negotiate and collect payments to give it to the website owners.