You want to prove to everyone that you know where the Waldo on Page 12 of Where's Waldo In Iceland, so you hold a big white sheet of paper with a hole in it in front of the page such that the hole is centered on Waldo. Then you let your friend see. Your friend now knows that you know where Waldo is, but they still don't know where Waldo is, because they don't know the relative position of the book under the sheet. This is also why they can't use your proof to falsely prove to anyone else that they know where Waldo is too.
You want to prove to everyone that you know where the Waldo on Page 12 of Where's Waldo In Iceland, so you hold a big white sheet of paper with a hole in it in front of the page such that the hole is centered on Waldo. Then you let your friend see. Your friend now knows that you know where Waldo is, but they still don't know where Waldo is, because they don't know the relative position of the book under the sheet. This is also why they can't use your proof to falsely prove to anyone else that they know where Waldo is too.