Comment by fguerraz
7 months ago
Maybe you’re being misled by the cryptic name. It’s got nothing to do with managing tags, it’s a behaviour tracker and fingerprint machine.
7 months ago
Maybe you’re being misled by the cryptic name. It’s got nothing to do with managing tags, it’s a behaviour tracker and fingerprint machine.
I mean technically you can use it to manage HTML tags to inject into a site.
This is in fact what it is primarily used for.
Well I can inject HTML tags (or elements) with native JavaScript. Or manage them. Why would I want a bloated third party piece of software doing that?
Since you're asking, you could use it to tie together triggers and actions to embed code in specific situations (eg. based on the URL or page state). It has automatic versioning. There's a preview feature for testing code changes before deploying, and a permission system for sharing view/edit access with others.
So that your sales and marketing team can add the third-party tracker for a new ad campaign service without bothering the engineering team.
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