Comment by db48x
6 days ago
A trivial search will get you the court opinion itself <https://ecf.ca8.uscourts.gov/opndir/25/07/243137P.pdf>, so regardless of how bad the news article is you should not be uninformed.
From the abstract:
…the Commission failed to follow procedural requirements under § 22 of the Federal Trade Commission Act (“FTC Act”), 15 U.S.C. § 57b-3(b)(1)
A more detailed explanation:
The Commission’s formal rulemaking authority is found in § 18 of the FTC
Act. Section 18 authorizes the Commission to adopt “rules which define with
specificity acts or practices which are unfair or deceptive acts or practices in or
affecting commerce” within the meaning of § 5, as well as “requirements prescribed
for the purpose of preventing such acts or practices.” 15 U.S.C. § 57a(a)(1)(B)
(emphasis added).
…
Besides the specificity and prevalence requirements, § 18 requires a number
of procedural steps, some of which go beyond those required for APA notice-and-
comment rulemaking. The FTC must first publish an “advance notice of proposed
rulemaking” containing “a brief description of the area of inquiry under
consideration, the objectives which the Commission seeks to achieve, and possible
regulatory alternatives under consideration.” 15 U.S.C. § 57a(b)(2)(A). Also
required is a notice of proposed rulemaking “stating with particularity the text of the
rule, including any alternatives, which the Commission proposes to promulgate, and
the reason for the proposed rule.” Id. § 57a(b)(1)(A). Interested parties must be
afforded the opportunity for “an informal hearing” and to “to submit written data,
views, and arguments” on the proposed rule. Id. § 57a(b)(1)(B)-(C), (c).
Congress further required the Commission to conduct regulatory analyses of
proposed and final rules, or amendments to rules, at two stages of the rulemaking
process. First, when the Commission publishes a notice of proposed rulemaking, it
also must issue a “preliminary regulatory analysis” containing “a description of any
reasonable alternatives to the proposed rule which may accomplish the stated
objective of the rule” and for the proposed rule and each alternative, “a preliminary
analysis of the projected benefits and any adverse economic effects and any other
effects, and of the effectiveness of the proposed rule and each alternative in meeting
the stated objectives of the proposed rule.” 15 U.S.C. § 57b-3(b)(1)(B)-(C).
Second, the Commission must issue a “final regulatory analysis” when it
promulgates a final rule. 15 U.S.C. § 57b-3(b)(2). Similar to the preliminary
regulatory analysis, the final regulatory analysis must include a description of
alternatives considered by the Commission and an analysis of projected benefits and
adverse economic and other effects. The Commission must also provide “an
explanation of the reasons for the determination of the Commission that the final rule
will attain its objectives” and a “summary of any significant issues raised by the
comments submitted . . . in response to the preliminary regulatory analysis.” Id.
§ 57b-3(b)(2)(B)-(E). Importantly, the preliminary and final regulatory analysis
requirements do not apply to “any amendment to a rule” unless the FTC estimates that
the amendment “will have an annual effect on the national economy of $100,000,000
or more.” Id. § 57b-3(a)(1)(A).
Notice all of the steps. “advance notice of proposed rulemaking”, “notice of proposed rulemaking”, “preliminary regulatory analysis”, “an informal hearing” plus the ability of concerned parties “to submit written data, views, and arguments” to the FTC, and a “final regulatory analysis”. The court draws our attention to the fact that the FTC never did either of the regulatory analysis steps, and points out that they are required.
The FTC had opted out of doing those analyses on the basis that the new rule would have an annual impact of less than a hundred million dollars. The court however notes that this is quite unlikely:
Based on the FTC’s estimate that 106,000 entities currently offer
negative option features and estimated average hourly rates for professionals such as
lawyers, website developers, and data scientists whose services would be required by
many businesses to comply with the new requirements, the ALJ observed that unless
each business used fewer than twenty-three hours of professional services at the
lowest end of the spectrum of estimated hourly rates, the Rule’s compliance costs
would exceed $100 million. Such an estimate was “clearly unrealistically low
inasmuch as there are several new requirements proposed that would require changes
in existing practices and/or disclosure forms.”
Thus the FTC erred when it skipped these steps. The remedy is to vacate:
Section 18 of the FTC Act directs that a reviewing court “shall
hold unlawful and set aside the rule” if it finds agency action to be “without
observance of procedure required by law.” 15 U.S.C. § 57a(e)(3); 5 U.S.C.
§ 706(2)(D). “The ordinary practice is to vacate unlawful agency action.” United
Steel v. Mine Safety & Health Admin., 925 F.3d 1279, 1287 (D.C. Cir. 2019).
This doesn’t mean that the rule is unconstitutional, just that the FTC has to actually do things correctly. The court hasn’t ruled on the law itself because it is moot.
Thank you! I haven't a way with words to explain this in such a way. I saw that the article quoted the opinion as being based on "they didn't do a study for more than $100m impact, and I find that unlikely.
It'd be interesting/debatable if this was a "look, this was never legal- now we're just painting a bullseye on people doing it- the 100m impact isn't needed" And the judge went with 100m impact anyway. But that's beyond what I know or care to participate in past throwing it out there as a talking point.
You’re welcome.
Thanks for the analysis.
Gotta laugh at the threshold being USD100M costs to the affected businesses without the law taking into account how much the annual costs to consumers are, assuming the continuation of the practices.
Why is that laughable? Congress decided that all rules changes need additional scrutiny if they impose large costs. After all, those costs are eventually going to be passed down to consumers so making overly–complicated rules just ends up hurting consumers. And there has to be _some_ threshold number; they couldn’t just leave that one undefined or nobody would ever bother with the extra steps.
What makes me laugh (sardonically) is that I would have hoped that, as well as considering what the costs are to the suppliers, the law might also have taken into account the size of the injury being suffered by consumers. And that if that injury was large enough then that problem should override concern the cost to the companies that have chosen to use sharp practices in maintaining their revenue flow.
Maybe you saw something in the quoted text that I didn't but I understood the USD100M to mean the costs that would arise due to companies who are currently utilising these practices stopping those practices. There's not an ongoing cost to those companies unless you call the deprivation to them of the revenue they shouldn't be receiving because their customers no longer wish to buy the service a cost.
> After all, those costs are eventually going to be passed down to consumers
And when they are the consumers will be able to stop buying off those companies, well, I mean, as long as they can cancel their subscription.
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> After all, those costs are eventually going to be passed down to consumers
No they aren't. The ease with which you can continue to charge consumers without providing value to them directly affects the total amount of those charges (also, profits is a variable)
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Thank you for linking the actual legal text! (if only it weren't super hard to read due to hard wrapping - one of the reasons why HTML is generally better than PDF)
Gotta pay all those data scientists and lawyers the big bucks in order to figure out how to checks notes stop actively preventing customers from canceling your service when they want to.
I'm happy to consult on this with all those poor businesses for under $100,000,000 in order to help the court vibes feel like the cost isn't over the limit.
I feel confident I can affordably write a few whitepapers and design guidelines to help these poor folks out as they research if there should be a cancel button and if it should work.
With 106,000 companies doing this, that’s less than $1,000 each. Do you think that _your_ company could review all of its marketing materials for compliance with a new FTC rule for less than that? How much would you as a consultant charge one of those companies for your assistance?
But if you don’t like the rule, talk to your local Congresscritter and ask them to propose a bill to amend or remove it. Complaining about it in snarky internet comments isn’t going to get you anywhere.
Thanks for the downvote!
I don't have any problem with the rule, which is why you dont see me arguing against it. I'm also not trying to change the laws by commenting on hn so your advice to not comment and instead call my reps comes off as pretty rude.
I do have a problem with the bad faith take of it costing a bunch of money to pay lawyers and data scientists in order to figure out how to "make it possible to cancel" including things like the examples of cancel buttons that literally don't work. Bad faith from the courts to undermine consumer friendly rules is worth discussion.
You may disagree with that and that's fine - happy to see a good faith response from you (but your goalpost moving requirement of updating all marketing doesn't meet the bar for me there) about why that cost might be higher than I expect. That might be an interesting convo.
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> Complaining about it in snarky internet comments isn’t going to get you anywhere.
In what fantasy land is the following any different?
> talk to your local Congresscritter and ask them to propose a bill to amend or remove it