Comment by olejorgenb

I think I'm mostly agreeing with you.

In old newsprint there was a term "below the fold" with a literal meaning. If it's below the fold it's less important than what is "above the fold" since no one reads below the fold.

Is it burying the lede to point out that it's Linux (or GNU/Linux+Ubuntu extra packages how ever we want to pronounce it)? I would guess probably not.

On a 32" monitor in portrait mode I did have to scroll quite a bit to see those bits. It was worse on my phone, and was even worse on a landscape monitor. "It's Linux" is far less important than what Forbes has to say about it, and it being Linux is more important than it being privacy respecting (which probably means Firefox as the default browser) to the page authors, but who am I to question them. Maybe this is the year of the Linux desktop.

I believe, given their target audience, it doesn’t matter. The information is available for those who care, but for the non-technical user who is fed up with their current OS, the message is: “Feel at home on ZorinOS and experience a performance and security boost.”

They understand that technically-oriented people will research the OS and its underlying components, but their target audience isn’t technical. Therefore, bombarding them with overly technical details on the home page is counterproductive.

In my opinion, ZorinOS has effectively marketed itself.