Comment by josefresco

3 days ago

Both things can be true: Valuation did drop during her tenure, AND she was not to blame.

Therefore the praise is weird, because she seemingly neither helped nor hurt the business.

One would imagine that a CEO lacking power is the precise reason a company would perform poorly.

> she was not to blame.

Fall guys bear some of the blame in the fall.

My long-held [0] personal theory - borne out by everything Musk has done, and by who bought Twitter - is that it was bought to curb the possibility of large positive social movements along the lines of OWS or BLM.

Enabling that can entail being useless at your supposed job, while doing your actual job (which deserves some amount of blame, from a number of perspectives).

0 - https://news.ycombinator.com/item?id=36685384

  • I think Elon truly believed in the subscription model, which would free him from advertiser content influence. That and being terminally addicted to the platform himself, and being an impulsive gambler. I really don't think we've gotten where we are due to any (successful) master plan

    • This. He was addicted to Twitter. He saw value in it and thought he could run it better. He wanted to be “The Place” where things were talked about. Where he could control the narrative.

      History has shown us, the more you try to control it, the more it slips through your fingers. The best surfers know, you ride the wave, not fight it.

  • See my only counterpoint to this theory is Musk has a long and well documented history of being absolutely stone desperate to be cool, which is the only thing he can't buy, and he simply revels in his ownership of Twitter even as he comprehensively runs it into the ground as a business.

    Now, would he be upset about such efforts being derailed as a result, or is he even slightly bothered about his website now being packed to the tits with Nazis? Absolutely not. But I do think as unbelievably cringe as it would be if true, I really think he bought the damn thing because he just wanted to be the meme lord.

    Mainly I just struggle with giving him as much credit as your theory does in terms of long term planning. He's an overgrown man-child.

    • I think you and the parent poster are doing a good job of describing the same thing from different angles. Both observations are true.

      Musk wanted to steer culture toward his own ends as the parent poster described and he wanted to be seen as some kind of.... cool vanguard of that, as you say.

      It's really different facets of the same thing, right?

      2 replies →

    • He is an overgrown manchild in a playground full of overgrown Randian Straussian manchilds. They are lucky 90% of the normies don't care, yet.

    • > He's an overgrown man-child.

      Damn near every mega-billionaire is, almost by definition. If the best thing you can come up with to do with money is make more of it at other people's expense, then you're not even close to what I'd call mentally mature.

      That doesn't stop many oligarchs from making cunning plans with layers and layers of depth, or being excellent at misdirection and media manipulation - both of which Musk also has a long and well documented history of showing. It also doesn't stop them from hiring people to make and/or refine those plans. Shit, there's probably cunning bootlickers out there, like Yarvin, just pitching this shit to them all the time.

      > I just struggle with giving him as much credit as your theory does in terms of long term planning

      As far as plans go, "buy Twitter and destroy it because it threatens our class interests - but pretend you're doing it for free speech or whatever" isn't especially complicated. Just piss off advertisers, users, and your staff, in plausibly deniable ways. It's not like corporate media are going to call you on it.

      11 replies →

  • It's conspiratorial thinking to assume that everything that happens in the world is perfectly executed by omniscient villains with 20/20 hindsight. Maybe a formerly-brilliant but drug-addled rich guy just bought a social media platform with bad fundamentals at the height of its valuation and then mismanaged it while flailing around with other ventures and political adventures. Occam's razor.

    • You are missing the forest for one very odd tree. Yes, the tree is wacky, but

      * Every private media company has beneficial owners * Those beneficial owners are rich * Rich people who own things for a living have incentives opposed to those of most people, who work for a living

      These are not conspiracies, they are just basic facts of capitalism.

      3 replies →

  • hmm... I am drawing a parallel between your theory on 'controlled opposition' from the linked thread from 2023, to the current M vs T fight. Plausible...

  • Thing is, she failed at being the fall person. It's clear to everyone who was calling the shots, so ironically she was ineffective as the fall person.

  • My conspiracy theory was that because of Musk's involvement in OpenAI he had foreknowledge of the impeding release of ChatGPT. In that context, Twitter as a source for AI training can be far more valuable than a rage filled social network. However he still failed horribly to time the market

    • > Twitter as a source for AI training can be far more valuable than a rage filled social network

      Isn't Twitter the go-to example of a rage filled social network?

      4 replies →

    • how would you explain how hard he fought to NOT buy twitter?

      people seem to forget he was legally forced to buy Twitter after he tried for months to get out of his joke bid, primarily through claiming he was misled about the extent of bots on the platform

      2 replies →

  • Nothing positive can come out of Twitter for McLuhanite reasons.

    Zohran Mamdami's greatest attribute in media is that if you see him in video you see him listening to people. Even people who aren't inclined to agree with him talk to him and say "he was so nice, he listened to me." High-D [1] billionaires who support High-D candidates such as Clinton, Cuomo and Adams are driven crazy by this. [2]

    Even though Twitter does provide a back channel and a Twitter user may really be a nice guy who listens and replies, the structure of the thing is such that you don't see that user listening and in fact the user interface on Twitter makes it really hard to see that conversation for outsiders in the way that the heavy Twitter user doesn't get. Not least because the heavy Twitter user might not realize that people who aren't logged in don't see anything at all (pro tip: just don't post links to Twitter on HN, you might see a great discussion with a lot of context, the rest of us just see a single sentence floating in space without any context)

    On video though, the person who listens listens visibly, you see the microexpressions in real time as they react to what the other person is saying. It's a thing of beauty. (Coalition leaders such as Chuck Schumer and Nancy Peloci do a lot of listening as part of their job but constituents only see them talking!)

    The above is a second order concern compared to the general compression of discourse in Twitter which is talked about in [2]. Twitter addicts spend 4-5 hours a day traversing graphs to follow discussions and understand (or think they understand?) context, the rest of us just see "white farmers" which means one thing if you're racist, another if you're "anti-racist", and just means "move along folks, nothing more to see here" for the great silent majority. When Twitter is at equilibrium every movement creates and equal and opposite amount of backlash, nothing actually changes except polarization increases, there is more and more talking and less and less listening, and the possibility of real social change diminishes.

    Burn it down.

    [1] https://darkfactor.org/

    [2] for once good NYT content that isn't paywalled: https://www.nytimes.com/2025/06/28/opinion/ezra-klein-show-c...

I don't think she is entirely to blame, but I think there is some blame for not standing up to Musk and leading better.

  • > I think there is some blame for not standing up to Musk and leading better.

    That seems in the same category as saying there's some blame on her for not working harder on basketball in her youth and so never becoming a WNBA Finals MVP. (Narrator: Um, no, she's not nearly tall enough ....)

    • I'm just not sure her complete lack of power to stand up to Musk is a defense. If a controversial rich guy offers you a CEO job that consists entirely of laundering his reputation by pretending his decisions are your own, you have a social responsibility not to take it. I'd be more sympathetic if she were some random person who couldn't otherwise dream of an executive level pay package, but she was the head of ads at NBC.

      9 replies →

    • I mean, you are hired as a CEO by Elon Musk, there must be some certain expectations on the capabilities of a CEO, and I think one of the first one is being able to stand up for yourself, if nothing else.

GP is specifically responding to

> Remarkably inept.

She did exactly what she was hired for. The plan was terrible, but she executed it as well as expected. It's hard to see any ineptitude.

It is possible that people think that the valuation would be even worse if she wasn't the CEO. Unlikely, but possible.

> Valuation did drop during her tenure

Valuation also bounced back during her tenure.

  • No idea why the truth is being downvoted so heavily ? X is valued at $44 billion by the financial times as of March 2025.