The people I've seen who have talked about their engagement numbers--as measured by something like "how many visitors do we get to a story based on a Bluesky/Facebook/ex-Twitter/etc. link", so independent of the social media's self-reported metrics--have all reported that Twitter is generally among the poorest-performing social media sites. Especially if you're looking at it from a perspective of "how much engagement do we get on social media [likes, quotes, replies, etc.] per conversion to visiting the site," where it strongly looks like Twitter is massively inflating its reported engagement.
I don't know how true that was of Twitter pre-Musk takeover, especially as many of the most direct comparisons didn't exist back then, so I can't say if Musk's takeover specifically made it less effective or not.
Revenue and monthly active users are still lower than in 2022, and decreasing. And thats based on estimates, because twitter doesn’t report those numbers.
Revenue is meaningless for a company that has never been close to covering the cost of building it.
Monthly active users, fair, but it also depends on the type of users that remain. My take still is that the users X cares about are politicians, journalists and the general elite. They are still on X. It doesn't matter that some random tech worker switched to Bluesky or Mastodon, those were never profitable anyway, complained a lot and used third party apps.
Does anyone outside X actually know the current monthly active users and revenue figures? They stopped releasing them publicly when Musk took over. It's all guesswork at this point as far as I can tell.
it's worth less than half of what he paid for it, lost 30 million users and went from being the default microblog to facing real competition in daily active users from ~~bluesky~~threads (https://techcrunch.com/2025/07/07/threads-is-nearing-xs-dail...). Building what X is today from nothing would be an incredible accomplishment but building what X is today out of what Twitter was in 2022 is still a pretty miserable failure.
> it's worth less than half of what he paid for it
But it was always worth less that half of the purchase price. The Twitter board completely ripped of Musk. Remember that he tried to back out of the deal, arguing that he had been lied to in regards to the number of bots and actual users.
Has it tanked? X is still running, it still has millions of users.
The people I've seen who have talked about their engagement numbers--as measured by something like "how many visitors do we get to a story based on a Bluesky/Facebook/ex-Twitter/etc. link", so independent of the social media's self-reported metrics--have all reported that Twitter is generally among the poorest-performing social media sites. Especially if you're looking at it from a perspective of "how much engagement do we get on social media [likes, quotes, replies, etc.] per conversion to visiting the site," where it strongly looks like Twitter is massively inflating its reported engagement.
I don't know how true that was of Twitter pre-Musk takeover, especially as many of the most direct comparisons didn't exist back then, so I can't say if Musk's takeover specifically made it less effective or not.
Twitter explicitly down ranks off-site links to prevent this kind of "conversion".
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> The people I've seen who have talked about their engagement numbers
Now do bluesky. X is doing fine. Turns out network effects are real.
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Revenue and monthly active users are still lower than in 2022, and decreasing. And thats based on estimates, because twitter doesn’t report those numbers.
Revenue is meaningless for a company that has never been close to covering the cost of building it.
Monthly active users, fair, but it also depends on the type of users that remain. My take still is that the users X cares about are politicians, journalists and the general elite. They are still on X. It doesn't matter that some random tech worker switched to Bluesky or Mastodon, those were never profitable anyway, complained a lot and used third party apps.
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The site is incredibly broken. It returns API errors randomly and shows profile tweets out of order. It's on Pintrest levels of broken.
I believe showing tweets out of order on profiles is a feature to show the most engaging content to unlogged in users.
It's annoying as hell
Does anyone outside X actually know the current monthly active users and revenue figures? They stopped releasing them publicly when Musk took over. It's all guesswork at this point as far as I can tell.
it's worth less than half of what he paid for it, lost 30 million users and went from being the default microblog to facing real competition in daily active users from ~~bluesky~~threads (https://techcrunch.com/2025/07/07/threads-is-nearing-xs-dail...). Building what X is today from nothing would be an incredible accomplishment but building what X is today out of what Twitter was in 2022 is still a pretty miserable failure.
Not to mention that now Grok is just openly white supremacist, calling itself MechaHitler and is flat out accusing Jewish people of wanting to kill white babies (https://www.nbcnews.com/tech/internet/elon-musk-grok-antisem...)
> it's worth less than half of what he paid for it
But it was always worth less that half of the purchase price. The Twitter board completely ripped of Musk. Remember that he tried to back out of the deal, arguing that he had been lied to in regards to the number of bots and actual users.
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https://bsky.jazco.dev/stats
You can judge for yourself whether bluesky is a competitive threat.
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but thats due to musk poising the platform not due to cutting people.