Comment by dudeinjapan
18 hours ago
I'm the CTO & Founder of TableCheck, the booking system used by 10,000+ restaurants in Japan. My two cents: the issue isn't simply "too many tourists" but rather over-concentration at a few hotspots, a domestic-first market, low English proficiency (ranked #87 globally, a notch above Afghanistan), and a culture deeply focused on orderliness and not causing inconvenience for others.
That said, nearly all hospitality owners in Japan I work with now recognize the importance of inbound tourism--critical for a country facing a 30% population decline by 2070. When I started TableCheck ~12 years ago, many places avoided non-Japanese guests--not always from "racism", but often a fear of miscommunication and dissatisfying guests. That mindset is rapidly fading: venues that don't capture inbound guests' revenue simply won't survive.
Happy to answer questions!
Do you sense there's still a reluctance to serve foreign guests, and that it's largely done out of necessity but not out of innate desire?
No, I really don't. Chefs and restaurant operators chose their profession out of a genuine desire to share cuisine and hospitality experiences with as many people as possible, and the vast majority genuinely appreciate meeting international guests who share their love for food. I've even heard Michelin chefs go as far to say that they feel their culinary art is more appreciated by international guests than the domestic audience.
In Japan there is a "system" ("kata") for everything, and in addition, there is a concept of hospitality called "omotenashi" which means something like "the host will anticipate the all guest's needs" (you can think "omakase"--meaning "chef chooses"--is a facet of "omotenashi")
To illustrate these concepts: I had two friends visiting from India who were religious vegetarians, they had asked me to book a traditional Japanese restaurant but almost everywhere I called used "dashi" (fish-based soup stock) as a core ingredient. I asked if dashi could be removed, but nearly every restaurant refused as they "didn't think it would taste as good"--I tried to explain my friends really wouldn't know the difference, to no avail--the system is the system, the goal is "omotenashi".
Language tends to be an issue as well, but many restaurants will say "We don't speak English and we don't have well-translated menus, but if you want to try it anyway we'll welcome you." Another example here: Tokyo Disney gives a VIP tour only in Japanese, and you have to pay extra for an English translator. I asked them why they can't just have the English speaker gives the tour; the answer was "Because the tour is in Japanese." The system is the system.
So it's easy to mistake this "omotenashi" insistence to follow the system as "(intentionally) not catering to foreign guests", but it has much more to do with "quality control" like you might find in a Toyota factory.
Are there a handful of close-minded bigots in the Japan, who refuse non-Japanese speakers/non-Japanese people? Sure, there are in any country. You are not likely to encounter them on a trip to Japan--in 17 years living here I really haven't encountered many--and if you do, just take your business elsewhere.
> critical for a country facing a 30% population decline by 2070
Tourism doesn't help with that. And this decline (if it do happens) will impact the countryside more than the places where most tourists go.
I can say that this fact of population decline (and population aging) weighs heavily on the Japanese psyche, especially in the business world. The hottest topic for our customers in sales discussions is definitely "attracting inbound tourists".
It makes sense Japanese business owners would be interested in attracting inbound tourists as a financial solution to population decline for their businesses. At the same time, it can be possible for tourism to not be a solution to the underlying problem of population decline for wider society (including longer-term longevity of businesses, and the feasibility of future businesses).
As devil's advocate, do you not see a potential disconnect here between what makes financial sense for your customers and what makes logistical sense for the nation as a whole?