Comment by nordsieck

2 days ago

> It's pure robbery on Apple's part. Completely beyond the pale now. Their ridiculous RAM and storage prices were never that big of a deal back in the PowerBook/early Macbook Pro days, because you could always opt out if you were a tiny bit handy with a small screwdriver (my 2008 unibody lets me swap storage with 1 screw, swap a battery with zero!). Now? It's unforgivable. I don't care about soldered RAM, I get it, but it is despicable charging as much as the entire computer to upgrade the RAM a paltry 16GB.

For what it's worth, I completely agree with you.

But.

I suspect that Apple isn't solely doing this for profit. Apple's pricing structure aggressively funnels people into the base config for each CPU.

Thinking about getting an M4 with upgraded ram? A base config M4 pro starts to look pretty good.

In practice, this means that Apple's logistics is dramatically simplified since 95% of people are ordering a small number of SKUs.

> There's profit, and there's actively making your entire product experience worse in pursuit of profit.

It was really egregious when the base config only came with 8 GB of ram. I'll admit that storage can be a bit tight depending on what you're trying to do, but at least external storage is an option, however ugly and/or inconvenient it may be for some.

3 comments

nordsieck

Reply
int0x29  2 days ago

Don't want to deal with the logistics of lots of SKUs? Don't sell them. Trying to upsell people is a money move. Selling a SKU where the 80+gb OS is like 40% of the disk is a good SKU to cut. Especially if some consumers are unlikely to realize how little space they will actually have.

  • nordsieck  2 days ago

    > Don't want to deal with the logistics of lots of SKUs? Don't sell them. Trying to upsell people is a money move. Selling a SKU where the 80+gb OS is like 40% of the disk is a good SKU to cut.

    This isn't a profitable move from Apple's perspective - they try to keep the base unit at about the same price across generations. That's what happened when they moved from 8 GB of ram to 16 GB.