Comment by bicepjai

Random Thought: One perspective on how adtech could evolve. I can easily see how new adtech is going to evolve given every one uses llms for search and finding answers. 1. Businesses will create content that is llm friendly. 2. Big training houses (BTH) could charge for including these content when fine tuning. The information and brand will naturally occur when people interact with these systems. 3. BTH could create a subscription model for releasing models overtime and charge for including same or new content.

FYI: I do not want this to happen. The llms will not be fun to interact with and also may be this erodes its synthetic system just like humans with constant ads