Comment by jacobgkau

> A matcha place I like only lets you order from the real menu after you’ve unlocked enough visits from a punch card.

What's the "fake menu" you have to order from before you unlock the real one? Or do you just have to swing by but aren't allowed to order anything? Compared to the others, it's hard to think of how this would necessarily help the business, aside from possibly disincentivizing people who are uncaring enough that their traffic would be bad but still care enough that they won't go there if they can't order something specific.