2. Many franchises have a crummy PA system, so you can avoid this if you plan on using the drive-through.
3. Customization. It's very tedious for all involved to repeatedly request "no cheese", "no ice", "extra sauce", etc. for a very large (e.g., $100+) order.
#3 is key for us. My kids like a plain burger. Order via a human and there’s a 50/50 chance it gets pickles and sauce anyways, so you have to run in and get a remake.
Not McDonalds. But it is nice to browse options, make order list with whatever special selections like no onions, and just pay on phone for whole thing. Often being able to make the order when you are on the way and then pick it up soon after arriving.
I don't eat that junk but my understanding is McDonald's have segmented their customers into two groups:
1) People who just want to eat McDonald's now and don't care about apps. They will put up with the normal prices which are quite high now.
2) Cheapskate people who wouldn't go to McDonald's much due to the pricing, but can be enticed to go through deals in the app they are happy to jump through hoops to get.
1. You can exchange privacy for 20% off.
2. Many franchises have a crummy PA system, so you can avoid this if you plan on using the drive-through.
3. Customization. It's very tedious for all involved to repeatedly request "no cheese", "no ice", "extra sauce", etc. for a very large (e.g., $100+) order.
#3 is key for us. My kids like a plain burger. Order via a human and there’s a 50/50 chance it gets pickles and sauce anyways, so you have to run in and get a remake.
Never happens with apps.
Not McDonalds. But it is nice to browse options, make order list with whatever special selections like no onions, and just pay on phone for whole thing. Often being able to make the order when you are on the way and then pick it up soon after arriving.
I don't eat that junk but my understanding is McDonald's have segmented their customers into two groups:
1) People who just want to eat McDonald's now and don't care about apps. They will put up with the normal prices which are quite high now.
2) Cheapskate people who wouldn't go to McDonald's much due to the pricing, but can be enticed to go through deals in the app they are happy to jump through hoops to get.