Comment by Tainnor

Few people who advocate for software quality want better software just because it's more aesthetically pleasing.

Often, we've worked on codebases that were nearly collapsing under their own weight, where adding even small features would take an inordinate amount of time, where most changes would have unintended consequences, where onboarding was incredibly hard, etc. And we've worked on other codebases where changing things was easy, so we know the difference.

Often, the business has no clue how to fix this because a) they're non-technical, b) we unfortunately have no consensus in the industry about what "good code" is, c) humans are much better at short-term than long-term thinking.