Comment by ileonichwiesz
1 day ago
Outrage is the most valuable emotion a piece of online content can inspire.
If you enjoy something, you’ll like/heart/upvote it and move on. But if it outrages you, chances are you’ll go straight to the comment section to argue. Maybe you’ll repost it with your own take to show everyone how much you disagree. More „engagement” = more time to shove ads in your face = a nice juicy bonus for the ad execs who run all the websites now.
The word is "ragebait".
In general there are a lot more "farming" type activities going on these days. Farming various kinds of engagement from different people, scientifically tuned much like in agriculture / animal husbandry. It's fascinating to watch unfold.