The main features of the Fairphone are ethical and sustainable production, repairability and longevity.
Of all the people who prioritize those features when buying a new phone, only ~100k users end up buying a fairphone every YEAR.
A company like Samsung needs to produce roughly 10x this volume BEFORE launch just to fill their sellout channels, so their financial risk for a global ramp-up is much higher.
The main features of the Fairphone are ethical and sustainable production, repairability and longevity.
Of all the people who prioritize those features when buying a new phone, only ~100k users end up buying a fairphone every YEAR.
A company like Samsung needs to produce roughly 10x this volume BEFORE launch just to fill their sellout channels, so their financial risk for a global ramp-up is much higher.
exactly. the market for Fairphone is likely smaller than the market for SmallPhone.