Comment by Arainach

The number of mice has grown exponentially. It's not clear anyone could have kept up.

Millions, probably tens of millions of people have jobs trying to manipulate search results - with billions of dollars of resources available to them. With no internal information, it's safe to say no more than thousands of Googlers (probably fewer) are working to combat them.

If every one of them is a 10x engineer they're still outnumbered by more than 2 orders of magnitude.