Comment by dvrp

Thanks!

From a business point of view, there are many use-cases. Here's a list in no particular order:

- You can quickly generate assets that can be used _alongside_ more traditional tools such as Adobe Photoshop, After Effects, or Maya/Blender/3ds Max. I've seen people creating diffuse maps for 3D using a mix of diffusion models and manual tweaking with Photoshop.

- Because this model is compatible with the FLUX architecture, we've also seen people personalizing the model to keep products or characters consistent across shots. This is useful in e-commerce and fashion industry. We allow easy training in our website — we labeled it Krea 1 — to do this, but the idea with this release is to encourage people with local rigs and more powerful GPUs to be able to tweak with LoRAs themselves too.

- Then I've seen fascinating use-cases such as UI/UX designers who prompt the model to create icons, illustrations, and sometimes even whole layouts that then they use as a reference (like Pinterest) to refine their designs on Figma. This reminds me of people who have a raster image and then vectorize it manually using the pen tool in Adobe Illustrator.

We also have seen big companies using it for both internal presentations and external ads across marketing teams and big agencies like Publicis.

EDIT: Then there's a more speculative use-case that I have in mind: Generating realistic pictures of food.

While many restaurants have people who either make illustrations of their menu items and others have photographers, the big tail of restaurants do not have the means/expertise to do this. The idea we have from the company perspective is to make it as easy as snapping a few pictures of all your dishes and being able to turn all your menu (in this case) into a set of professional-looking pictures that accurately represent your menu.