Comment by vntok
1 day ago
Not necessarily.
You can make it collect personas from actual users who actually interact with you on social media, for example Facebook page fans or x.com followers.
If the models are built from those actual users and their public social graphs, that gives a lot of data points to the inference engine about their demographics as well as their interests.
No idea if the results are statistically relevant, but it might bring good enough results at a fraction of the time*cost of an actual study (that probably won't be statistically accurate either anyway).
That will generate comments which are statistically representative of how people interact with you online, not actual people who actually might buy your product's opinion that this design looks worse than the old one or that this ad is misleading or offensive