That just shows you how warped the minds of the general public are. They fail to realize the only thing Jobs did was know the right people then take all the credit…
This is how (checks notes) everything has always worked.
In a large project such as introducing the first GUI for general use, you can't do everything yourself. If you're within a company, you hire people. You take inspiration from the outside. It's a team effort, and not the result of a lone genius.
That does not diminish what Jobs did. The Mac and the Lisa were underway before the Xerox PARC visit. The idea of mixed graphics and text were already out there as an ideal—it's pretty obvious if you think about it. Engelbart's demo was already legendary.
But as we all know, it's one thing for a technology to exist in a research lab, and quite another for it to be adopted by millions of people. That's where Jobs was actually exceptional. He was able to manage these massive projects with just the right compromises to take great technology and turn it into great products.
Lisa attracted a lot of interest, but was outrageously expensive (~$50K in 2025 dollars) as well as being slow. The Mac in its final form is best regarded as a cheaper performant Lisa.
That just shows you how warped the minds of the general public are. They fail to realize the only thing Jobs did was know the right people then take all the credit…
This is how (checks notes) everything has always worked.
In a large project such as introducing the first GUI for general use, you can't do everything yourself. If you're within a company, you hire people. You take inspiration from the outside. It's a team effort, and not the result of a lone genius.
That does not diminish what Jobs did. The Mac and the Lisa were underway before the Xerox PARC visit. The idea of mixed graphics and text were already out there as an ideal—it's pretty obvious if you think about it. Engelbart's demo was already legendary.
But as we all know, it's one thing for a technology to exist in a research lab, and quite another for it to be adopted by millions of people. That's where Jobs was actually exceptional. He was able to manage these massive projects with just the right compromises to take great technology and turn it into great products.
The Lisa product - a business-focussed follow on to the Apple II, was initiated before Jobs visited Xerox, but nonetheless copied Xerox's Alto GUI.
https://computerhistory.org/blog/the-lisa-apples-most-influe...
Lisa attracted a lot of interest, but was outrageously expensive (~$50K in 2025 dollars) as well as being slow. The Mac in its final form is best regarded as a cheaper performant Lisa.
1 reply →