Comment by carlosjobim

It's a very delicate issue to put in practice, because as a business you rarely want to price discriminate along cultural lines. But for example, when dealing with customers from some countries, you know that they will demand the best product or service and don't mind paying through the nose for it. While for some other countries they mainly want to pay as little as possible and don't expect much. Americans for example are big spenders and are used to be very well treated by businesses as customers. Europeans live in a mixed economy, where what they spend has little correlation to customer experience. In Europe you can get some great benefits for a low or no price, due to government subsidies or nationalization. You can also be treated like garbage by a company, even though you are a high spending customer.

The easiest way to beat competition in Europe is to just train your staff for a couple of days to be friendly and give nice service. Because nobody else does that.