Comment by kqr

2 days ago

Correct, and a bluff is not intended to last forever. Bluffing is revealed eventually, because you can only have a pair of aces so often, statistically speaking.

At that point, the table awareness of the bluff is still profitable because it forces others to bet into your strong hands.

A bluff that is revealed is just as good as one kept secret. Many people seem to misunderstand this.