Comment by stby
6 hours ago
Newer Coworking places generally seem to have some Starbucks-vibes, but AFAIK they are not doing to well.
Maybe the price of a coffee is exactly what people are willing to pay for a seat, a small table, and wifi for some hours.
I haven't seen a coworking place that isn't insanely overpriced compared to a coffee shop so it's no surprise they're not doing well.
In my experience price isn't the only issue. One of the (smaller) coworking spaces I can have access to locally, closes at 6pm while a coffee shop at around 9-10PM and it's also open on weekends.
But then again, I find working in coffee shops too distracting, so work from home and randomly popping into a coworking space now and then.
Yeah, but isn't the question whether the co-working place is overpriced or if the coffee shop is underpriced or maybe both?
Coworking spaces need to colocate with services. Starbucks, Fedex Kinkos, massage chairs....
Imagine if a little critical thinking like this had been allowed to enter the minds of WeWork investors.