Comment by HSO
6 months ago
they could integrate it with their loyalty points system, whatever it was called, starbucks card or sth
either pay with points, or get a cheaper rate for points, or even get points if you pay normal for the cowirking space
the card could also double as a validator, either for the reserved space or as a key card to a closed one, saving on in-store admin work
if i were starbucks, i would 100% try this
clearly there is a demand for quick and informal working space, instead of a formal, multi month tenant agreement with one limited provider
just go to any store location, and in case of need, pay an hourly rate with your coffee to get a seat
not trying to be sarcastic but;
> if i were starbucks, i would 100% try this
which is why you _are_ not starbucks
—
imagine the multitude of laws and regulations in multitude of countries, if you offer co-working space, then you must also register as a landlord, handle mails (not the electronic ones, physical mails), business registrations, etc.
there will be people who would want to stay in after-hours, even if the store is not open. obviously they are paying the rent, hence they have the right to do so.
people will reserve tables/seats, what happens if it's over-booked? there are certain "cool" locations which are extremely busy hot-spots meanwhile others are pretty chill...
PS. they could even apply surge pricing for this. in fact they should.
If they can get Coca Cola to bring back Surge[1], I will happily pay for Surge pricing
[1] https://en.wikipedia.org/wiki/Surge_(drink)
I was about to make that joke-not-joke, but you beat me to it.
There was a thread about this exact situation a week ago:
https://news.ycombinator.com/item?id=44811602
At thy point its no longer a loyalty card; its a fealty system, with landed lords (Starbucks) and serfs.