I worked at one. The BCorp label seemed to do a lot of good in establishing organisational culture and attracting people who were a good fit. The organisation did (and still does) a lot of good.
For a bit more color here: a B Corp designation really is just a marketing tool. Unlike the name implies, it's not some special corporate structure, it's just a certification you pay some company to get and pinky promise that you'll be good.
Nonprofits and public benefit corporations at least have some "teeth" to them: they both allow you (in different ways) to do things that aren't directly in the interest of your fiduciary duties, and that single-minded money chasing is what incentives a lot of "bad" corporate behavior.
The expression is virtue signaling, not virtual
It's specifically an ESG firm, not just any random business.
It depends what you mean by "just".
I worked at one. The BCorp label seemed to do a lot of good in establishing organisational culture and attracting people who were a good fit. The organisation did (and still does) a lot of good.
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For a bit more color here: a B Corp designation really is just a marketing tool. Unlike the name implies, it's not some special corporate structure, it's just a certification you pay some company to get and pinky promise that you'll be good.
Nonprofits and public benefit corporations at least have some "teeth" to them: they both allow you (in different ways) to do things that aren't directly in the interest of your fiduciary duties, and that single-minded money chasing is what incentives a lot of "bad" corporate behavior.
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