Comment by bcrosby95
2 days ago
IANAL, but.... you only need consent if it isn't required for your business to function. If you need to track to maintain your trademark, couldn't you argue any business with a trademark needs to track users?
I'm sure it wouldn't work in a real court, but it sounds funny in my head.
You still need a consent
If it is based on legitimate interest, under gdpr you don't.
You are required to inform the affected users, however.
Legitimate interest of the user, not yours. Rule of thumb, if its not a legal requirement, you need consent.
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