In a single weekend the OP changed the app experience from “somewhat annoying and frustrating” to “very convenient”.
The budget required to improve the customer experience is near nothing, but I suspect no one at PureGym has actually evaluated that the experience is really not great, they probably don’t have the experience or expertise to do so.
The app isn’t PureGyms core business though. I’d rather they spend £200k on extra squat racks in the gyms than on better UX on their app.
I can just memorise the 8 digit entry code and never ever open the app.
In a single weekend the OP changed the app experience from “somewhat annoying and frustrating” to “very convenient”.
The budget required to improve the customer experience is near nothing, but I suspect no one at PureGym has actually evaluated that the experience is really not great, they probably don’t have the experience or expertise to do so.