Comment by magicalhippo

We make a B2B application, and I jump at the opportunity to join in on a support call with a customer or otherwise see how our customers use our product.

I knew nothing about the sector when I started, but I've grown a fairly decent understanding of the challenges and pain points. However every customer does things a bit differently, and so it's useful to experience it first hand.

That our dev team has such good understanding of the domain and our customers has been instrumental to the company's rise to a dominant position, I think. You just make better decisions, from small to large, when you're more in-tune with how the application will be used.