Comment by jjani

The public at large has no idea what IPTV was or how to set it up. Now Barry down the street is watching his footy through it all weekend cause his mate knows someone selling a box for 20 quid, and Barry does know how to plug in a USB cable.

The public doesn't need to know how it works behind the scenes to use it. It just needs to be packaged in a way so that they don't need to know. Which it will.