Comment by metalliqaz

I know!

From TFA:

   Personally, Arial has always had a pretty positive connotation for me. In the late ’90s/early 2000s web design scene, there were no custom fonts, so your choices were basically Arial, Verdana, Times New Roman, and a few other default fonts. Arial always struck me as the most plain and the least snobby choice. You know, in the early 2000s Helvetica was the first font that I watched become very cool and then kind of cringey within a very short lifecycle. Helvetica was like an Eames chair or something — a shorthand for people to say “I'm interested in design,” which then became lame almost immediately afterwards. But Arial has always been kind of lame [laughs]. In that way, it’s stayed the same.

So he is apparently aware of the fart-sniffing cringe of certain design choices and yet... he does it anyway.