Comment by Nevermark

> but it's still coming from a place of greed.

Ambition and high mindedness are not necessarily disjoint.

He sees the potential for his company to be a bigger platform, and Apple has put itself in the way of him attempting to do so on the merits. That must feel as wrong to him as it would to any individual whose potential is being blocked.

Most principles that get upheld in society, are fought for by people who benefit from them.