Comment by everfrustrated

Not mentioned in the article is a year ago Bending Spoons acquired Brightcove, (a cloud platform that helps businesses manage and monetize video content), in an all-cash deal valued at $233 million.

So this seems to be something of a strategy being played out.

Vimeo was previously valued at $2.75B.

I'd love to know where they're getting the cash from. Someone must be financing them.