Something like https://en.wikipedia.org/wiki/Do_Not_Track ? Which failed in part because Microsoft turned it on by default which even further disincentivised publishers from respecting it.
Cookies are the easiest way to keep track of a user, but if browsers regularly stop sending cookies then website operators will just find another method to fingerprint users and then we're back to square one with the law still requiring publishers to receive opt-in approval, but with no requirements on how.
Something like https://en.wikipedia.org/wiki/Do_Not_Track ? Which failed in part because Microsoft turned it on by default which even further disincentivised publishers from respecting it.
The fix here would be to legally force them to comply with Do Not Track instead of forcing them to post compliant banners
They are not forced to use banners, they are forced to get explicit opt-in permission before tracking users, which can be done in non-obtrusive ways.
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No your browser can just… choose not to send cookies. The website publisher has no say in that.
Cookies are the easiest way to keep track of a user, but if browsers regularly stop sending cookies then website operators will just find another method to fingerprint users and then we're back to square one with the law still requiring publishers to receive opt-in approval, but with no requirements on how.
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There's a reason the largest advertising company in the world hasn't sanctioned this move.