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Comment by isodev

1 day ago

I think to be clear that’s “The case against algorithmic*” social media”, the kind that uses engagement as a core driver.

I recently learned that Tiktok has a thing called "Streak Pets". Imagine taking a dopamine addiction-inducing activity and imagine gamifying that to maximize engagement in that activity. Imagine the brainstorming sessions at Tiktok where they navigate around the glaring issue of the fried brain circuitry of their own users.

Where "engagement" is short for driving eyeballs to ads, optimizing for this ad nauseum, until the platform is raking in the dough and they stop caring about their users in the slightest.