← Back to context

Comment by __MatrixMan__

13 hours ago

Reddit and 4chan both get their money from advertisers though, so they have an incentive to try to boost engagement above whatever level might be natural for their userbase.

Social interaction is integrated with our brain chemistry at a very fundamental level. It's a situation we've been adapting to for a million years. We have evolved systems for telling us when its time to disengage, and anybody who gets their revenue from advertising has an incentive to interfere with those systems.

The downsides of social media: the radicalization, the disinformation, the echo chambers... These problems are ancient and humans are equipped to deal with them to a certain degree. What's insidious about ad-based social media is that the profit motive has driven the platforms to find ways to anesthetize the parts of us that would interfere with their business model, and it just so happens that those are the same parts that we've been relying on to address these evils back when "social media" was shouting into an intersection from a soap box.

But neither Reddit nor 4chan really have the feed optimization that you'd find on Meta properties, YouTube, or TikTok.

I'm certainly not going to disagree with the notion that ad-based revenue adds a negative tilt to all this, but I think any platforms that tries to give users what they want will end up in a similar place regardless of the revenue model.

The "best" compromise is to give people what they ask for (eg: you manually select interests and nothing suggests you other content), but to me, that's only the same system on a slower path: better but still broken.

But anyway, I think we broadly are in agreement.