There's no monopoly. You can buy identical glasses on the side of the street for $10. Except you aren't going to get the RayBan logo, and that's what people are paying for.
Technically not a monopoly but colloquially I disagree.
They account for 30% of the global market. They own key brands, license key premium names, and control key distributors like sunglass hut and LensCrafters.
Their cost to manufacture vs sale price shows a clear ability to price like a monopoly. As does their ability to box out competitors.
The $10 look alikes are not identical. They generally are cheaper materials, not polarized or coated, etc.
Love me some luxottica monopoly pricing!
There's no monopoly. You can buy identical glasses on the side of the street for $10. Except you aren't going to get the RayBan logo, and that's what people are paying for.
> You can buy identical glasses on the side of the street for $10. Except you aren't going to get the RayBan logo
That's funny because the ones sold on my street are $10 and they definitely have the rayban logo
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Technically not a monopoly but colloquially I disagree.
They account for 30% of the global market. They own key brands, license key premium names, and control key distributors like sunglass hut and LensCrafters.
Their cost to manufacture vs sale price shows a clear ability to price like a monopoly. As does their ability to box out competitors.
The $10 look alikes are not identical. They generally are cheaper materials, not polarized or coated, etc.
4 replies →
They go up to $4,500 (solid gold), but they start at $81 on their website.