Comment by thomastjeffery

Propaganda gets too much credit.

The entire Republican platform (especially since ~2016) has switched focus to something less like propaganda, and more like engagement for engagement's sake. Conservative talking heads do tend to frame everything from a particular perspective (that's the propaganda part), but rather than try to convince everyone to agree with them, they do the opposite: try to get as many people as possible to disagree with them, so they can get themselves and their audience into eternal "arguments". These "arguments" are never intended to be logically defensible. Instead, they are intended to fail as spectacularly as possible. Naturally, most other media outlets love this, because they get to profit from their own participation. The only value left in this dynamic is engagement.

By leveraging the alleged "two sides" of American politics, both politicians and media corporations have managed to create an infinite feedback loop of engagement with their media; and at the same time have managed to direct that feedback into political support for their preferred policies. Knowing this, it's entirely unsurprising that many of the highest positions in government are now held by household TV personalities, like Dr. OZ and Donald Trump.

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So what can we do about it? If engagement is the new currency, can we simply boycott this entire thing by disengaging? I doubt it will be possible to get enough people to actually participate, particularly those who are currently the most engaged. Disengagement only creates an implicit victory for whoever is speaking loudest.

Honest argument is incredibly important. There is no value in diversity of thought until differing positions meet each other and collaborate. Media corporations have found huge success by replacing argument with bickering. I think the first step in undoing that damage is to help people understand the difference between the two: argument is goal-oriented, whereas bickering is goal-avoidant. Knowing that difference, I think we should find ways to practice argument with each other, and redirect our engagement into collaborative progress.