Comment by pclmulqdq
7 days ago
> If you're doing cheap IoT trinkets, you're never going to pay extra for a brand.
Except for the Arduino brand. Arduino boards have margins that traditional hardware vendors can only dream of achieving. The only thing carrying that profit margin is the Arduino brand. The software stack is not tied to their hardware, but they make tons of money on hardware.
If life is so sweet for them, why sell arduino?
Because you have a good income stream but you want more money now? Arduino is a lifestyle business (a good lifestyle, don't get me wrong) much more than a growth business. It's easy to price what the income stream is worth.
I don't know if you realise it or not but the point you're making is self-contradictory. If they make great margins, that's why qualcomm would want to buy them, but not why they'd want to sell and have to share it. I guess it makes sense if you're saying arduino are suckers
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