The vast majority of Twitter posts are by bots, so 44.5% seems like a higher proportion of humans than usual. The Cracker Barrel thing was a hot topic amongst people I know for a good 48 hours.
It's more interesting to me how, without fail, a comment always pops in at the mention of Cracker Barrel to say "those were bots, fellow human."
Did anyone short Cracker Barrel stock? If not, I have a hard time seeing why bots would have any interest in investing the time/money. There also didn't seem to be any political clout being gained by the complaints.
More real-world is that I know tons of friends/relatives in the South and I don't know of even ONE that liked the redesign.
Russia has gotten VERY good at amplifying any cultural differences or controversies in order to break US politics (and many other countries). If you hadn't noticed it has been VERY effective.
I recall reading somewhere about some investor who wanted to take control of cb who drove this, so less shorting and more opportunistic drive down the price to buy more shares at a lower price.
Yes. Sardar Biglari, who's an activist investor and the CEO and owner of Steak'n'Shake, has been pushing for more control over Cracker Barrel for several years. He amplified some of the backlash against Cracker Barrel.
> According to research obtained by the Wall Street Journal from PeakMetrics, 44.5% of X posts about Cracker Barrel on Aug. 20 (when the new logo began to go viral), were posted by “bots or likely bots,” rising to 49% at the peak of the controversy.
I wonder how much this differs from the percentage for any trending topic on X?
The vast majority of Twitter posts are by bots, so 44.5% seems like a higher proportion of humans than usual. The Cracker Barrel thing was a hot topic amongst people I know for a good 48 hours.
It's more interesting to me how, without fail, a comment always pops in at the mention of Cracker Barrel to say "those were bots, fellow human."
If the "fueled by bots" comment wasn't here already I'd have written it.
Did anyone short Cracker Barrel stock? If not, I have a hard time seeing why bots would have any interest in investing the time/money. There also didn't seem to be any political clout being gained by the complaints.
More real-world is that I know tons of friends/relatives in the South and I don't know of even ONE that liked the redesign.
Russia has gotten VERY good at amplifying any cultural differences or controversies in order to break US politics (and many other countries). If you hadn't noticed it has been VERY effective.
If you haven't noticed, there is no evidence of your claims.
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It's a restaurant logo bro, not a pillar of civic discourse.
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Rage baiting has value to certain groups.
I recall reading somewhere about some investor who wanted to take control of cb who drove this, so less shorting and more opportunistic drive down the price to buy more shares at a lower price.
Yes. Sardar Biglari, who's an activist investor and the CEO and owner of Steak'n'Shake, has been pushing for more control over Cracker Barrel for several years. He amplified some of the backlash against Cracker Barrel.
https://fortune.com/2025/09/18/sardar-biglari-war-against-cr...
> According to research obtained by the Wall Street Journal from PeakMetrics, 44.5% of X posts about Cracker Barrel on Aug. 20 (when the new logo began to go viral), were posted by “bots or likely bots,” rising to 49% at the peak of the controversy.
I wonder how much this differs from the percentage for any trending topic on X?