Comment by Loxicon

I have charged clients first before I start. Most in full, some in part.

The question "why would they trust me to deliver?" is a good one. And there are two answers:

1. How you sell will determine their trust level. In my sales deck, I have testimonials, case studies and the outline of our full process. By the end of the presentation, when I tell them the price, they expected $10,000, but it's only $4,000. I ask them to pay the 4k now. Or, pay 2 payments of $2,500.

2. If the prospect asks us to do ALL the work first, then invoice, I say the following: "if we do all the work first, it means that you have no skin in the game. In the past, that hurt my business because people would disappear after my team spent 300 hours working. For that reason, it's not our policy to do all the work first. We have 2 options."

Then, i end off by saying: "if that's a deal breaker, I understand and I will happy send you the plan for what you should do next if you want to go at it without our help"