Comment by tristanMatthias

21 hours ago

https://avanci.design

Taking a break from tech to work on a luxury fashion brand with my mum. She hand paints all the designs. I it first collection is a set of silk scarves and we’re moving into skirts and jackets soon.

Been a wonderful journey to connect with my mum in this way. And also to make something physical that I can actually touch. Tech seems so…ephemeral at times

Wow, I balked at the price initially, but it actually seems cheap after learning they are hand painted, that's amazing. I can easily imagine there are people willing to pay a lot more for these.

Some earnest and unsolicited feedback on the website: the scroll-based transition is not really working well, looks very jumpy in Safari/MacOS, maybe interpolating between states will help smooth it out. Design-wise, the blur effect is quite jarring, and the product list screams Shopify store and not luxury brand. You already have pretty good photography, I'd feature the portraits heavily instead of the flat product shot. Invest in great typography.

I was incidentally browsing for a new wallet recently and think this might be good inspiration: https://secrid.com/en-nl/collections/carry-with-confidence/. Wish you and your mother success!

this is super cool. congrats and best of luck with it! Love the mother & son backstory to the product. The scarves look like they could make a great gift as well. I'll bookmark your website.