Comment by thaumasiotes

Weird. If I wanted to send messages from my BlackBerry, I used AIM. I had no awareness of BBM (despite owning a BlackBerry), nor would it have provided nonzero value even if I had heard of it.

This does not suggest to me that BBM was somehow positioned for mass adoption. There was no problem for it to solve. It was worse than the existing messaging landscape.

(If I had wanted to send a message to someone else whose only mode of communication was their BlackBerry, a situation that never arose, I would have emailed them. Convenient email was the BlackBerry's entire marketing strategy. Note that this works just as well on smartphones today.)