Comment by stego-tech
10 hours ago
This actually looks pretty good. The key takeaway I got was that they know their business is dependent upon Intellectual Property rights, and that Generative AI in final outputs or productive work undermines the foundation of their future success vis a vis discounting or dismissing IP Law and Rights.
That’s likely to be the middle ground going forward for the smarter creative companies, and I’m personally all for it. Sure, use it for a pitch, or a demo, or a test - but once there’s money on the line (copyright in particular), get that shit outta there because we can’t own something we stole from someone else.
Or they can do like Call of duty, that just makes skins "heavily inspired" by other franchises they don't own, the week Borderlands 4 came out they put a few cell shaded skins that heavily resembles the look of that game's characters, there is one that skin that is pretty much like reptile from mortal Kombat called "vibrant serpent", they got a bit of heat in May of this year for releasing a skin that looked too much like one from another game called High On Life, and the list goes on. It reminds me a lot of the disguises they sell on Spirit Halloween during every October.
And yes I know they do legal and agreed partnerships like with the Predator franchise, or the Beavis and Butt-Head franchise (yes they exist in CoD now...), and those only count for a tiny number of the premium skins.
The Call of Duty series makes me so sad. I remember when cod 4 came out it felt like a genuinely groundbreaking and innovative thing and I was so pumped to see what IW did next. And then Activision took all of that talent that was genuinely exploring new ground in game development and stuck them in the yearly rerelease of the same damn game mill until everyone got burnt out and left.
I thought they were on biyearly swapping with treyarch?
Cod4 in some ways was the beginning of the end for a lot that we took for granted in gaming up to that point. I remember when it released and a couple of us went to my friends house to play it. Boy were we in for a shock when there was no coop multiplayer like halo 3.
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For the record, Arc Raiders (just released) makes me feel like I'm back playing MW2 in the golden days. Just in the sense of playing an awesome game and riding the wave of popularity with everyone else.
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Not me, the mix of parkour with multiplayer shooting with beautiful highly detailed maps it's something I like a lot, nothing even compares in that regard, I know the game is a shameless skin store but I do appreciate the former, although I also hate how small a lot of maps are, glances at Nuketown
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> get that shit outta there because we can’t own something we stole from someone else
How does anyone prove it though? You can say "does that matter?" but once everybody starts doing it, it becomes a different story.
It's partly about Netflix getting sued by someone claiming infringement, but also partly (maybe mostly) about Netflix maintaining their right to sue others for infringement.
The scenario looks like this:
* Be Netflix. Own some movie or series where the main elements (plot, characters, setting) were GenAI-created.
* See someone else using your plot/characters/setting in their own for-profit works.
* Try suing that someone else for copyright infringement.
* Get laughed out of court because the US Copyright Office has already said that GenAI is not copyrightable. [1]
[1] https://www.copyright.gov/ai/Copyright-and-Artificial-Intell...
You need to say you improved on the work of AI and it's yours.
Now you can sue
This scenario only plays out if it is known what was or wasn't made with GenAI.
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Are you kidding me ? Everyone knows it's pirated content (aka stealing), there are a ton of proofs here and there:
- https://arstechnica.com/tech-policy/2025/02/meta-torrented-o... - https://news.bloomberglaw.com/ip-law/openai-risks-billions-a...
Other than that, just a bit of common sense tells you all you need to know about where the data comes from (datasets never released, outputs of the LLMs suspisciously close to original copyrighted content, AI founders openly saying that paying for copyrighted content is too costly etc. etc. etc.)
Any one with a brain knows it is not stolen, but nevertheless the fact that people will claim so is a risk.
It is stolen on a cultural level at least.
But since many of these models will blurt out very obviously infringing material without targeted prompting, it’s also an active, continuous thief.
Yeah. No. This document says, “our strategy is wait and see.” It’s the most disruptive media technology since the TV. And they’re like, “whatever.” That is not the move of a “smarter” creative company. Lawyers are really, really bad at running companies, even if you have strong opinions about the law.
Disruptive does not mean good, or useful, or important, or valuable. There is no reason to jump onto a thing early just because it is disruptive: Netflix exists in a different creative world than the tech industry, and its audiences are even more hostile to the idea that AI is being used to steal from the things and people they admire than the audiences of typical tech industry disruptions. People who care about art and artists and films and actors tend not to value slop.
Nobody values slop, and not everything is slop, AI or otherwise. Also, stealing is not the same as copyright infringement, unless you subscribe to the RIAA definition of the word.