Comment by vannevar
6 hours ago
"All models are wrong; but some are useful." - George Box
Even particles aren't actually particles, nor spin states actually spin states. The map is not the territory. Physics models are only useful (and "correct") to the extent that they make successful predictions. If the adaptation of these principles to social communication yields useful predictions, then however inaccurate they may be in reproducing the exact nature of what they model, they are nonetheless useful and therefore worthwhile. FTA: "In summary, we review both empirical findings based on massive data analytics and theoretical advances, highlighting the valuable insights obtained from physics-based efforts to investigate these phenomena of high societal impact."
Natural scientific models use the vocabulary of pre-existing intuitions we have from interacting with the world: particles, rotation, etc. We try to simplify predictions by mapping experimental outcomes using things we already know and can directly perceive.
Using these abstractions as foundation for models of social dynamics and modern media feels a little wrong: the mapping is imperfect and incomplete, and as these physical models inevitably become outdated it will be more and more difficult to make sense of social dynamics models that use these physical models as a given.
The word “some” in the quote from Box is doing a lot of heavy lifting.
If a model is useful, I’d like to see it being used (outside academia, where there’s minimal penalty for complexity and a high emphasis on novelty).
If models like these are widely adopted at social media companies or news agencies, it’s fair to say OP’s take isn’t valid. Otherwise they may have a point.
Agreed. But these kinds of models almost always start in academia, that's one of the big reasons we have academia, to explore ideas that may (or may not) be useful. My point was that you can't prejudge the usefulness of a model simply because it doesn't fully replicate all the complexity of the phenomenon being modeled.
These ideas are used, and they influence what policy is crafted.
You can’t predict what an individual will do, but work like this kills many inaccurate ideological positions that we inherited.
There’s a paper from 2016 that shows how posts saturate/cascade through conspiracy communities and that it has distinct cascade dynamics. This wasn’t a model, it was a description of observed behavior.
Or take some relatively recent work from Harvard, which suggests that while our capacity to create misinformation has increased in both quantity and quality, its consumption rate seems to be stable.