Comment by stavros

3 months ago

This just screams that Apple has jumped the shark to me. First of all, they're selling a knitted scarf for putting your phone in, which... what?

> Inspired by the concept of “a piece of cloth”

Groundbreaking.

> iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).

Just... good luck, guys.

It's a high-end fashion partnership, like the Hermès watches.

You could probably argue that high-end fashion is in a constant state of jumping the shark.

  • But the Hermes watch was at least an Apple watch with some Hermes branding and accessories. This is just... a sock.

"A piece of cloth" is referring to Miyake's preexisting fashion line of clothes without seams, 一枚の布.